Dangerous elements as far as Phantom is concerned. Use "fetch and show" in Google Search Console to make sure you don't present any issues to Googlebot. I've seen this many times with the Phantom hits. If Google can't see your content, it will have a hard time indexing and ranking that content. Fix everything as quickly as you can, review all the changes in the staging and then again right after you deploy them to production. Don't make the situation worse by injecting
more problems into your site. I saw it happen, and it's not pretty. Similar to what I've told Panda victims I've helped over the years, move forward as if you fax number list weren't negatively affected. Keep creating high-quality content, meeting and exceeding user expectations, building new links naturally, building your brand and more. Fight your way out of the ectoplasm. Keep in mind that Google's Quality Updates seem to need a refresh. Do not abandon. Summary: Panda is in stealth mode, Phantom is in the foreground With Panda now in stealth mode, there is another algorithm that SEOs should be aware of. We've seen a number of Google
Quality (aka Phantom) Updates since May 2015 and, in my opinion, they have a strong focus on "poor quality user experience". I highly recommend that you review your analytics reports, understand if you've been hit, and then form a plan of attack to maintain the highest level of quality possible on your website. Good luck and be kind to ghosts this Halloween! The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.