The first thing is to forget what you’ve learned in school. Writing online is different from academic writing. If you write like how you did for school, your blog audience will be zero.
Next, pick up a few resources that’ll teach you the basics of good copywriting. Here are some I’ve personally used:
The Boron Letters (Book)
The Adweek Copywriting Handbook (Book)
Ogilvy on Advertising (Book)
The Halbert Copywriting Method Part III (Book)
Copywriting Course (Paid course)
You’ll also do well to pick up a few books on psychology and persuasion, as they’re the basis of good copy:
Made to Stick (Book)
Finally, you need to write. There’s no way around it. To learn how to write, you have to actually write. Create a site, apply for an internship, tweet—the medium you choose doesn’t matter; just start practicing.
2. Content marketing
Back then, I didn’t have many resources to work with. So, blogging seemed like a good way to get traffic to my website without spending a lot of money. This naturally got me into content marketing.
Content marketing is hot today. Look at the meteoric rise in interest over time:
According to HubSpot, 70% of marketers are actively investing in content marketing. There are tons of examples of people using content marketing to build successful businesses. Ahrefs is one. But there are others like Luxy Hair, Beardbrand, Shopify, etc.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
So, why is content marketing popular? A few reasons:
It nurtures and converts leads. Most people don’t buy immediately. Instead, they go on a “journey”—they search around, read reviews, consume content and talk to other people. Content marketing helps you match each stage of this journey.
It educates potential customers. Customers are better-positioned to buy your product if they know how to use it to fix their problems. Content marketing solves this.
Recommended reading: Why is Content Marketing Important? 5 Reasons
How to get started
Writing well is only one aspect of content marketing. You’ll also have to know the rest—strategy, topic research, creating the right type of content, content promotion, etc.
Begin by reading this amazing post from Fio for a good headstart on understanding the topic.
Next, watch this free course on Blogging for Business.