y to open your account, go through the setup process, which includes creating an ad, then pausing your now-live campaign until you've completed your strategy (Tip n ° 2). Tip #2: Create a Simple Strategy The Google AdWords interface is split into two parts, which can be a bit confusing if you're a beginner. One is the AdWords interface itself - the part you log in to (Figure 1). The other is the downloadable AdWords Editor. interface-adwords Figure 1: AdWords interface (all those tabs!) A PPC colleague recommended
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Renaming things is possible by using a text manipulation function to create a new calculated field. For example, create a field for "Normalized Campaign Name" that removes alpha/beta scoring. The resulting report is automatically re-aggregated so that the jewelry retouching service report becomes much easier for an executive to digest. The specific function I used in this case was REPLACE(REPLACE(Campaign, "alpha", ""), "beta", "") Conclusion There are several free reporting solutions from Google that can help PPC account managers create reports for their stakeholders.
Unfortunately, there is no reporting solution, free or paid, that will be the perfect solution for everyone. So be prepared to compromise, whether on cost, time savings, or features. But ultimately, a powerful, free tool like Data Studio should have a place in our toolboxes because it can help streamline some common tasks. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.