Them to end up in the junk folder. And they won't, if we can help it. In this webinar, grace murray (account manager at litmus) and I explained why emails end up in spam, how litmus spam testing works, and how you can avoid the spam folder with litmus. Didn't attend the live webinar? Its good. We recorded everything. Watch the recording here and check out the q&a below. Questions and answers thank you to everyone who responded to the webinar with a question! Here is a summary of our responses. How often should I run a spam test? Some of our customers run spam
Tests once a quarter to keep tabs on their programs, but this is the minimum we recommend running a spam test. In fact, we recommend running them at least company mailing list every 2 weeks. Think of it like your credit card statement: usually you see what you expect to see. But if something happens and someone slips your credit card number, you want to know about it as soon as possible so you can cancel your card and get those charges back. Similarly, you want to regularly test your emails against spam filters to make sure everything is working as it should. And, if not, you can course correct quickly, without the need for outside help to repair the damage. What is the difference between the spam test in previews and qa and running a full spam test? The spam test in previews & qa is a scaled down version of our full spam test. This serves to quickly check each email. We recommend that you run the full version approximately every two weeks.
In this case, you can share lists/leads. If so, you can try a bootstrap message. The company that captured the leads would basically say, “you will hear from xyz company. That way people have heard about their brand before you hit their inbox. To use an analogy: think of the difference between a stranger showing up at your party and a friend saying, “hey, I'm bringing my friend sheila to your party later. In the latter case, you know how to wait for sheila. If you buy lists, be sure to follow can-spam requirements and consider using a different ip address or domain. This will protect your sender reputation from potential spam complaints. Do different esps have different reputations? Is there a way to check? It's a nuanced question.