Unfortunately, the restrictions Phone Number List continue and, even if the shops are open, the in-store experiences can no longer be done as before and will be like this for some time to come. In the meantime, consumers have got used to it and teleconsultations, for example, continue to be in great demand » . L'Oréal from storytelling to Phone Number List storydoing A great deal of work has been done in recent months by L'Oréal on the brand trust, with the aim of creating deeper and more lasting Phone Number List relationships with the consumer.
A more intimate relationship which Phone Number List according to statistics translates not only into a higher loyalty rate but also into effective advocacy , which triggers a virtuous word of mouth. Edelman's study speaks volumes. 75% of consumers prefer to buy the product of a brand they trust even if it is more expensive . 60% of consumers Phone Number List who trust a particular brand say they are willing to share their personal information and pay more attention to commercial communications that come from that brand. Finally, 78% of loyal consumers say they are willing to share or repost branded content, recommend the brand to other Phone Number List people and defend it from any criticism.
Working on the trust Phone Number List therefore means strengthening the value of the brand. To do this, today L'Oréal is betting on the immediacy, spontaneity and truthfulness of the contents and messages it proposes. The spirit is that of a communication Phone Number List in some way "co-created" with the consumer , in which the customer feels represented with his own difficulties and insecurities typical of this period. « We have Phone Number List gone from storytelling to storydoing - underlines Timpone -. This means understanding the most