What should an online store owner do to stay ahead. How do you remain competitive, even if you lack the ad budget to compete on level terms. The answer lies in knowing your audience and using this insight to personalize your content so that it resonates and is useful and meaningful to different sectors and demographics. It doesn’t matter how much money your competitors spend on bringing customers to their website if they blow it all with a generic.
One-size-fits-all approach to customer experience. These days, the focus of most industry reports is on the emerging market of millennials and Gen Z. Older Industry Email List consumers are rarely studied and have instead been neglected. But according to a 2018 report by COTA, nearly a third of Australia’s population is aged 50 or over. With global eCommerce sales expected to reach $4.5 trillion by 2021, ignoring older consumers will mean missing out on huge revenue opportunities.
In this new eCommerce Research Report, we investigate the 55+ age group in more detail, specifically looking at how they behave when shopping online compared to younger consumers. While we didn’t set out to disprove any preconceived notions about this group of customers, many of the results we found were surprising – and prove why knowing as much about your audience as possible is vital to business success and improving your online customer experience through effective use of UX Design. Back in 2018, Setbacks' former Experience Design Director.